What Font Is Used in the Lacoste Logo?
The Lacoste font used in the logo is a custom-designed typeface that is not commercially available. However, it’s very similar to Montserrat SemiBold, a freely available font designed by Julieta Ulanovsky.
When comparing the two fonts, Lacoste’s custom typeface and Montserrat SemiBold, subtle differences become noticeable. One example is the slightly more compact and tightened shape of the letter ‘S‘ in the Lacoste version.
These small adjustments may seem minor, but they play an important role in reinforcing the brand’s distinctiveness and ensuring a consistent alignment with Lacoste’s visual identity.

Font Use and Licensing Details
Montserrat is under an open font license. This grants designers and creatives the freedom to use it in both personal and commercial endeavors.
More Free Alternatives to the Lacoste Logo Font
While Montserrat SemiBold might resonate with many, some might seek alternatives either due to personal design preferences or specific project needs. In that vein, here are a couple of font suggestions that echo a similar aura:
