Puma Font

Puma Font Thumbnail

This version is Free for personal use

What is the Puma Font Used in the Logo?

Puma is a German sportswear company founded in 1924 by Adolf and Rudolf Dassler. The company split into two separate companies in 1948, namely Adidas and Puma. Puma is known for its distinctive logo, which features a leaping puma, an animal also known as a cougar, panther, or mountain lion, over the company name to the right. But what font does Puma use in its logo?

The Puma Logo Font

My Puma Font Preview

The Puma font used in the logo is proprietary. However, there’s a strikingly similar font named “My Puma.” This font, a creation of the talented Samuel Park, is generously available for free personal use. The design of the Puma logo font is comprehensive, encompassing standard Latin characters and also extending to a plethora of diacritical marks. The font’s design draws heavily from the puma’s sleek form and fluid motion, capturing the very essence of this regal creature, which is alternatively known as a cougar, panther, or mountain lion.

The Puma font, symbolizing attributes like speed, strength, and agility, perfectly aligns with the values that the Puma sportswear brand aspires to project. The brand’s logo prominently displays the word “PUMA” in this unique Puma font, paired with a graphic of a leaping puma, strategically placed to its right.

This Puma font is not just another typeface; it boasts distinctive features that set it apart. For instance, the letter “A” is crafted with a curved line instead of the traditional horizontal bar, ingeniously creating a negative space reminiscent of a puma’s ear. The “M” is characterized by a diagonal incision on its middle leg, lending it a sharp, dynamic flair. The “U” is subtly curved at its base, ensuring a balanced and harmonious appearance.

Aesthetically, the font is commonly paired with a white depiction of the cougar and the Puma font against a stark black backdrop. This contrast not only ensures optimal visibility but also carries symbolic weight. The black hue connotes attributes like power, elegance, and sophistication, while the pristine white signifies purity, simplicity, and lucidity.

Puma Font Download & License

My Puma” font, while bearing a striking resemblance to the Puma font, is explicitly free for personal endeavors. It’s crucial to note that no commercial license accompanies this font. Samuel Park designed it as a fun homage, primarily for personal projects that wish to mimic the iconic logo.

For those interested in delving deeper into iconic brand identities, consider exploring the logos and histories of other renowned brands such as Adidas, Dior, Balenciaga, and Louis Vuitton.


The Puma logo transcends being a mere graphical representation of an animal. It’s a tapestry woven with threads of the brand’s rich history, vibrant culture, and unwavering values. The Puma font, integral to this tapestry, communicates attributes of strength, speed, and agility. Together, they craft a narrative that champions performance, ignites passion, and celebrates individuality.