Louis Vuitton Font

Louis Vuitton Font

This version is Free for personal use

In the realm of renowned and esteemed fashion labels, Louis Vuitton Font stands tall as a captivating icon. Established in 1854 by its eponymous founder, Louis Vuitton, this prestigious brand has garnered global acclaim for its opulent leather goods, stylish apparel, exquisite accessories, and alluring fragrances. Amidst its emblematic logo, which exudes an aura of elegance and excellence, an intriguing question arises: Have you ever pondered upon the font gracing this iconic symbol?

The Louis Vuitton logo is an emblematic representation of the brand, consisting of two distinct parts: the LV monogram and the wordmark. The LV monogram is a cleverly crafted design, where the initials of the brand’s founder, Louis Vuitton, overlap in a stylized and serifed typeface. Below this monogram, the wordmark showcases the full name of the company, elegantly displayed in a sans-serif typeface.

The Louis Vuitton Font Name

The Louis Vuitton font used for the wordmark is called “Futura Medium,” a custom geometric sans-serif font designed by Paul Renner and published by Linotype in 1927. Renowned as one of the most popular fonts of the 20th century, Futura has found widespread usage among esteemed brands like Volkswagen, IKEA, and NASA. While Futura is not available for free, individuals can opt for the similar Intrepid Regular, provided it is intended for personal use only.

Conversely, the LV logo font used for the LV monogram remains a proprietary creation, never officially released to the public. However, credible sources suggest that it was hand-drawn in 1954 by Gaston-Louis Vuitton, the grandson of the founder. Drawing inspiration from classic Roman fonts, like Trajan or Didot, Gaston-Louis Vuitton made subtle modifications to create a unique and distinctive font. If one wishes to imitate the LV logo font, one can consider using a free font named Libre Baskerville and modify it accordingly.

Louis Vuitton Font Download and Licensing

The recommended Intrepid Regular font can be downloaded free of charge for personal use only. For commercial use, it is necessary to purchase the Futura Medium font.

The Design Aesthetics of Louis Vuitton’s Logo

The strategic fusion of the LV monogram with Futura Medium generates a captivating contrast between the serifed and sans-serif fonts, as well as between the curved and straight lines. This contrast infuses the Louis Vuitton logo with interest and equilibrium, artfully reflecting the brand’s commitment to both its rich heritage and its spirit of innovation.

Typically rendered in black on a white background, the Louis Vuitton logo adapts seamlessly to diverse color schemes based on the product or context. For instance, some products may feature a brown logo on a beige background, while others may showcase a gold logo on a black background. Moreover, the logo can be tastefully embossed, engraved, or printed on a myriad of materials, such as leather, metal, or canvas.


In conclusion, the Louis Vuitton font logo embodies a timeless and iconic design that exemplifies the brand’s commitment to excellence and sophistication. The careful selection of fonts plays a pivotal role in shaping the logo’s identity and recognition, contributing to its everlasting appeal in the world of luxury fashion and beyond.

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