I Love NY Font

I Love NY Font, I Heart NY font

This version is Free for personal use

What is the I Love NY Font used in the Logo?

The “I Love NY Font” logo stands as an eminent and instantly identifiable symbol representing the city of New York. Designed by the esteemed graphic artist, Milton Glaser, in 1976, its inception was intended to spearhead a compelling advertising initiative aimed at bolstering tourism in the city during a period of financial adversity and unfavorable public perception.

This iconic logo comprises a prominent capital letter “I,” followed by the universally recognized red heart ❤️ symbol, with the letters “NY” positioned beneath in capital format. Its enduring presence has come to epitomize the charm and appeal of New York City on a global scale.

The Original Font: American Typewriter

The I Love NY font used for the three letters is a customized iteration of a rounded slab serif typeface known as American Typewriter. This particular font was originally crafted by Joel Kaden and Tony Stan, and it was officially launched in 1974 under the auspices of the type foundry ITC. It is worth noting that American Typewriter is a commercially available font, which can be acquired via purchase and download here.

On the other hand, for those seeking a similar style to the I Heart NY font without incurring any cost, an alternative option is Typewriter Bold, created by Roger White. It is essential to mention that Typewriter Bold is made available free of charge exclusively for personal use.

Explore other font-related subjects such as “We The People,” “Mr. Beast,” or “The New York Times.”

American Typewriter is a typeface that mimics the look of a typewriter but with proportional spacing and long serifs. It has a retro and nostalgic feel, and it was popular in the 1970s and 1980s for various uses, such as headlines, posters, logos, and book covers. It comes in three weights (Light, Medium, and Bold), each with a regular and a condensed width. The Bold style also has an outlined variant.

Glaser chose American Typewriter for the I Love NY logo because he wanted to convey a sense of warmth, familiarity, and authenticity. He also liked the contrast between the mechanical letters and the organic heart shape. He sketched out the basic idea for the logo on the back of a taxi, on a paper envelope, which is now in the MoMA’s permanent collection. He later refined the design and presented it to the State of New York, which approved it and launched the campaign on July 15, 1977.

The logo was an instant success and became a cultural phenomenon. It appeared on T-shirts, mugs, stickers, posters, souvenirs, and more. It also inspired countless variations and parodies, using different symbols or words instead of the heart or the NY. The logo is still widely used today, as a symbol of love and pride for New York City.

The New Font: Helvetica Black

In March 2023, a WE ♥ NYC campaign was launched to promote the city as it bounces back from the COVID-19 pandemic. The new logo, created by graphic designer Graham Clifford, reads “WE ♥ NYC” in a bold sans serif typeface instead of the typewriter-style face. The logo seems to use Helvetica Black, a heavy and strong version of the popular Helvetica font family. Helvetica Black is also a commercial font and you can purchase and download it here.

The I Love NY Font Download and Licensing

If you are interested in utilizing the I Love NY font for personal projects, you may obtain it at no cost from the following source: Download I Love NY Font

However, it is crucial to acknowledge that this font is neither an official nor licensed product. Consequently, it is imperative that you refrain from employing it for any commercial endeavors or asserting ownership over it.


The font I Love New York stands as a quintessential illustration of how a straightforward and ingenious design can profoundly influence individuals’ emotions and perspectives. Additionally, it serves as a testament to Glaser’s brilliance and creativity, solidifying his position as one of the most influential graphic designers of contemporary times.

We trust that you found this article on the I Love NY font both enjoyable and informative. Should you have any inquiries or valuable feedback to share, please do not hesitate to reach out. Your input is greatly appreciated.