Mountain Dew is a soda with a citrus flavor that was first made in the 1940s. The drink has changed a lot over the years, with new flavors, diet options, and logo designs. In this article, we will look at the Mountain Dew font that is used in the ‘Mountain Dew’ and ‘Mtn Dew’ logos, and how you can get it for free.
The original font that was used for both Mountain Dew and Mtn Dew logos is ‘Serpentine,’ a sans-serif typeface that Dick Jensen created in 1972. Serpentine is a font that looks futuristic and geometric, with sharp angles and curves that make it look dynamic and energetic. Serpentine is a font that people often use for sci-fi and sports projects because it shows a sense of speed and action.
Discover fonts used by other brands such as Coca-Cola, Starbucks, and Dunkin Donuts.
The Old Mountain Dew Font
The Mountain Dew font that is used for the logo is like ‘Air Millhouse Italic,’ a font that is based on Serpentine and the logo that Sharkshock Fonts made in 2014. Air Millhouse Italic is a free font that keeps the original shape and style of Serpentine but also has some changes and improvements, such as the tilted letters and the curved ends. Air Millhouse Italic is a font that shows the adventurous and young spirit of Mountain Dew, and its connection with outdoor activities and extreme sports.
Air Millhouse Italic is free for personal use only.
The New Mtn Dew Font
The current Mtn Dew font that is used for the logo is a custom font that is also inspired by Serpentine, but has a simpler and more modern look. The Mtn Dew logo was changed in 2005 by the design company Landor Associates, as part of a new marketing strategy that wanted to attract a younger and more urban audience. The new logo uses lowercase letters and removes some letters from the word “mountain”, making a shorter and more catchy name. The new font also has smoother edges and less contrast, making it easier to read and use.
Serpentine is not a free font, but you can try a similar font called ‘Enter Sansman Bold Italic,’ which is free for personal and commercial uses.
Conclusion
To sum up, the fonts that are used in Mountain Dew and Mtn Dew logos are both based on Serpentine, a font that shows the character and the change of the drinks. Serpentine is a font that has a strong and unique personality, and a sense of movement and excitement. The fonts that are used in the logos are also different for the different customers and tastes, showing the variety and creativity of the brand.